If you’re a regular at Safeway, you’ve probably noticed some changes on your shopper’s loyalty card, as well as the grocery store’s app. The biggest change is the re-branding of Just For U. It’s now called Safeway For U, but most everything else stayed the same. Most importantly, there are still all of the digital coupons and personalized deals in your account. Ka-ching! [Read more…] about Safeway Updates Shopper Loyalty Program: New Birthday Reward & Free Monthly Item — Up To $10 Each